When Apple officially launches its own AI, Apple Intelligence, later this year – prepare to cough up … nothing.
In fact, according to Bloomberg‘s Apple insider Mark Gurman, Apple users will likely enjoy Apple Intelligence’s suite of AI features for free for at least three whole years.
In the latest Power On newsletter, Gurman shares that Apple isn’t planning on charging anything for Apple Intelligence – yet. Everything from image generation to its AI writing tools will be free for Apple users until at least 2027.
It should be noted that while Gurman is a reputable source of Apple news, the company has not yet confirmed this new information.
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Apple Intelligence is reportedly free until 2027
This news about complimentary Apple Intelligence counters what was reported by other analysts just last week. Some analysts speculated that Apple could charge between $10 to $20 for its AI features, with a possibility that Apple Intelligence could be bundled with Apple One as well.
Gurman himself said last month that Apple might charge for Apple Intelligence at some point. Gurman now says that Apple may look to charge for premium Apple Intelligence features down the line, but the company is not currently looking to charge anything for the time being as it pertains to the AI products that Apple will launch later this year. Gurman didn’t expand on what those potential premium features might be.
Mashable already tested out some of the Apple Intelligence features coming to iPhone in a few months and was impressed with the Writing Tools, the summarization feature on Safari, AI search for Photos, and the new and improved Siri.
Apple, which is arriving to the AI market much later than any of its competitors, is clearly looking to focus on marketing its Apple Intelligence tools in order to catch up. When Apple Intelligence first arrives to the iPhone later this year, Apple fans will be able to use the features free of charge. And now it appears it’ll be that way for quite some time, too.